This chart shows the average percentage of original asking price achieved upon sale when acting as listing agent. It is a truism that if the property is priced, prepared and marketed well, and the purchase contract is negotiated effectively, it will sell quickly at its highest possible price. When even a half percentage point in sales price equals thousands of dollars, Paragon agents average 5.6% above the city’s average sales-price-to-original-list-price percentage. On a $500,000 home, 5.6% equals $28,000; on a million dollar home, it equals $56,000. In this analysis, the home sales assessed are capped at $3,000,000, because at the higher end, most sales prices are confidential, which distorts the statistics.
This chart shows the average number of days it takes the listing agent to secure an offer acceptable to the seller on transactions which then proceed to a successful close of escrow. Again, if a property is priced, prepared and marketed effectively, typically buyers feel a sense of urgency to act quickly — with strong, clean offers. Paragon’s average days-on-market figure as listing agent is 4 weeks below the city average. Price the property right; prepare it to show in its best possible light; market it comprehensively; sell it quicker; sell it for more money.
Founded in 2004, Paragon is already consistently in the top 3 or 4 San Francisco brokerages in both dollar volume and unit sales. This chart illustrates the fact that Paragon also has the highest average number of sales per agent of any of the top 10 companies. According to the San Francisco Business Times, Paragon also closes the highest average number of sales per agent of any residential brokerage in the Bay Area with at least 100 agents. It’s not that we have more clients; it’s simply that we’re more effective at helping our clients achieve their goals in real estate.
Year over year, Paragon had the largest increase in market share of any of San Francisco’s largest brokerages. When the market went into a tailspin after last year’s financial markets crash, we simply kept working and stayed focused on helping our clients with the purchase and sale transactions they needed or wanted to complete, doing our best to get them the best possible price and terms. That is our fiduciary duty.
What does a good agent actually do for his or her client? We find that most people really don’t know. Here is a link to a list of those characteristics we believe a good agent incorporates in his or her practice. We believe it is these characteristics that lead to the best possible end result for our buyers and sellers. As the above charts make clear, if we take care of you, our market share takes care of itself.